At Cartera, I worked on these promotional emails to support shopping through our programs during the biggest shopping week of the year. There are a total of 10 emails sent between the Monday before Thanksgiving and Cyber Monday, but here are a few of my favorites. The Cyber Week emails as a whole generated $44M in sales, and the Black Friday email generated a whopping $12M in sales.
A few of our airline clients at Cartera run sweepstakes campaigns every year in an effort to promote and increase engagement within their shopping programs. This past year, a graphic designer and I brainstormed a few conceptual tie-ins to leverage across all collateral during the time-sensitive travel era of 2020. Above, you’ll see a few examples of those concepts. You can also check out the American Airlines Sweepstakes landing page, Alaska Airlines Sweepstakes landing page, and the United Airlines Sweepstakes landing page.
I had the opportunity to write promotional copy for this webinar! Two hours into audience acquisition efforts, we were 14% ahead of the total registration goal with 400 registrants securing their <online> seats early! This webinar resulted in:
My creative director and I worked with senior leadership and an outside production vendor to create a quick “sizzle” real for the company. The goal? Use this video to help acquire new business, of course. I storyboarded the content, taking everything we do as a company and distilling it down into a minute and a half. Take a look and see for yourself what Cartera’s all about!
I did some freelance work with Everbridge to help break down the purpose of Emergency Mass Notification System in this blog post.
Katie Vitale 