Workhuman Live is the world’s premier HR conference and Workhuman’s biggest revenue generator. I had some fun writing conceptual copy for the event in 2024, with options to move toward a fitness theme, a “time travel” theme, and an eras tour/music festival theme. Although the strategy ended up changing and we went with a more direct approach, these were a fun exercise in creativity.
Kronos was offering customers a complimentary data-driven value assessment to show how they could support a full-charged workforce with powerful data insights. The goal? Get our customers to upgrade to Workforce Dimensions by using their own data to show potential cost savings. I worked in tandem with a graphic designer to come up with the “take charge” copy/design concept.
At Cartera, I worked on these promotional emails to support shopping through our programs during the biggest shopping week of the year. There are a total of 10 emails sent between the Monday before Thanksgiving and Cyber Monday, but here are a few of my favorites. The Cyber Week emails as a whole generated $44M in sales, and the Black Friday email generated a whopping $12M in sales.
A few of our airline clients at Cartera run sweepstakes campaigns every year in an effort to promote and increase engagement within their shopping programs. This past year, a graphic designer and I brainstormed a few conceptual tie-ins to leverage across all collateral during the time-sensitive travel era of 2020. Above, you’ll see a few examples of those concepts. You can also check out the American Airlines Sweepstakes landing page, Alaska Airlines Sweepstakes landing page, and the United Airlines Sweepstakes landing page.
My creative director and I worked with senior leadership and an outside production vendor to create a quick “sizzle” real for the company. The goal? Use this video to help acquire new business, of course. I storyboarded the content, taking everything we do as a company and distilling it down into a minute and a half. Take a look and see for yourself what Cartera’s all about!
Katie Vitale 